LX Hausys is rolling out a new ad campaign for the fall home interior peak season that highlights the premium value unique to the "LX Z:IN (LX Z:IN) View Frame" windows.
LX Hausys said on the 11th that actor Jeon Ji-hyun, the brand's ad model, appears in a new window ad with the concept of "personally feeling and relating to the changes in life created by View Frame windows."
This ad delivers the message "All of this, only with View Frame" while conveying the experiences and values consumers can enjoy in daily life through the differentiated features of the "View Frame" windows.
It captures in a stylish video the changed way of life enabled by the unique strengths of the "View Frame" windows: ▲ slimmer window frames (bezel-less design) ▲ excellent insulation (multi-chamber structural design) ▲ meticulous installation quality.
In addition, model Jeon Ji-hyun, beloved by all generations, is portrayed spending a bright and comfortable day in a cozy space created by the "View Frame" windows, helping consumers feel familiar with the premium interior spaces the "View Frame" windows create.
LX Hausys plans to run this window ad campaign across various digital platforms, including YouTube and major social media, through mid-Oct.
An LX Hausys official said, "With the fall interior peak season, we are launching a new ad campaign that embodies the differentiated value only the 'View Frame' windows have," adding, "We will continue to carry out diverse marketing activities so consumers can feel more vividly the unrivaled features of LX Z:IN windows."