HDC Hyundai Development Company is strengthening its position as a developer by presenting an innovative urban model with new residential environments in the old city. With the definition of a home evolving from merely a space for sleeping to a space encompassing hobbies, work, and more, it aims to create a residential environment where people can enjoy comfort and satisfaction in their everyday lives.
Notably, the Seoul One I'Park, launched last year, exemplifies this trend by creating an environment that encompasses nature, health, relaxation, and culture, showing the direction urban models should take beyond simple housing. In conjunction, HDC Hyundai Development Company is actively introducing smart technologies and artificial intelligence (AI)-based systems and is building a unique residential culture specific to I'Park.
The Seoul One project is planned to be a futuristic complex city, estimated at about 4.8 trillion won, where residents can enjoy all aspects of life within a 1 km radius. Seoul One, which presents a new residential paradigm in the northeastern part of Seoul, consists of over 3,000 housing units, wellness residences, shopping malls, street malls, prime offices, and global lifestyle hotels, forming an organic urban ecosystem. HDC Hyundai Development Company plans to continue enhancing its identity as a developer and creating sustainable urban spaces.
A representative from HDC Hyundai Development Company noted, "We have accumulated competitiveness as a developer through various urban complex developments, including not only Seoul One I'Park but also Suwon I'Park City," adding, "With successful tenants such as IKEA, Emart, CGV, and Vant, HDC Hyundai Development Company is the strongest developer in complex development with the experience of successfully carrying out projects that integrate housing, commerce, and culture, such as 'Gangdong I'Park The River' and the combined 'Haeundae I'Park' hotel and apartment.
The residential facilities of Seoul One will be developed on a site of approximately 77,722 square meters, consisting of eight buildings, with a maximum height of 49 floors. Among them, the six-building apartment complex, Seoul One I'Park, was successfully sold last year, and the supply of two buildings comprising wellness residences is being promoted.
The wellness residences will be operated by HDC Hyundai Development Company and will be created as a premium residential product targeting customers seeking a healthy lifestyle. It plans to offer luxurious services such as meals, housekeeping, and concierge services while providing tailored life care that differentiates itself from existing service residences. Additionally, the wellness residences will incorporate hotel-style interior elements and be designed to facilitate an experiential wellness lifestyle.
The structure will allow for simultaneous enjoyment of medical and wellness services. To provide high-quality services, various robot services and mobility developments are also being pursued. To implement this, a memorandum of understanding (MOU) was signed last year with Kakao Mobility.
The commercial facilities will be divided into complex sites consisting of street malls and commercial land incorporating offices and hotels, with many renowned architects from home and abroad participating in the design to enhance completeness. The commercial facility will feature a 'ㅁ'-shaped layout with an open center, where a central garden will be created. Moreover, it will serve as a complex cultural space that allows for both indoor and outdoor experiences, linked by the street mall and I'Park Mall, contributing to regional revitalization by forming an open living infrastructure that naturally attracts local residents.
HDC Group's HDC I'Park Mall will own and manage the entire complex, creating a new type of commercial area with global food and beverage, fashion, sports, and lifestyle brands. HDC I'Park Mall has successfully operated a complex shopping mall in Yongsan and Gocheok by attracting outstanding MD composition and experiential events, along with trendy pop-up stores, leading to expectations of greatly contributing to the revitalization of the area in Seoul One as well.
The hotel, which will comprise around 200 rooms, is structured to connect the spaciousness of a large atrium with landscaped green offices leading to the commercial facilities, allowing for excellent integration with the commercial space. Moreover, the design allows for special events and enabling a connection with greenery, thereby contributing to securing the identity of the urban green village that Seoul One aims to establish.
A representative from HDC Hyundai Development Company stated, "Seoul One I'Park is being established in Nowon-gu, which has a high green ratio even within Seoul, and has envisioned the concept of an urban green village with a nature-friendly, healthy daily life in the city adjoining the surrounding environment." He emphasized, "It will not just be a simple development, as it will be directly operated by HDC Group, organically integrating with the surroundings and creating a sustainable space."
Life at Seoul One will be greatly composed of social wellness, green networks, and connect & seamless. At Seoul One, residents will maintain physical and mental health through various interactive activities and can enjoy abundant natural elements in their daily lives, supported by services and programs that foster a relaxed and convenient lifestyle.
By presenting a new concept residential complex model that combines housing with commerce, work, and leisure, it is expected to develop into a futuristic residential space where the lifestyle of 'Live, Work, Play, Rest' is interconnected. Seoul One will introduce various advanced elements, including abundant green spaces, smart communities, green energy systems, and AI-based digital home care.
Moreover, to develop and apply various lifestyles and expand the impact of the business, active collaboration with large brands will be promoted. HDC Hyundai Development Company has pursued collaboration with various external brands, including malls and luxury residential facilities, and hotels, to revitalize the Seoul One I'Park project area. An initial contract has been signed to introduce a Marriott hotel, a global hotel chain of the largest scale from the United States, into the complex building of Seoul One. The Marriott hotel will be the first five-star brand hotel to be introduced in Seoul's northeastern region, serving as a prerequisite for a high-end lifestyle while also presenting a differentiation from neighboring areas.
An MOU has also been signed to develop a customized healthcare service program with Asan Medical Center, aiming to provide high-quality medical services within Seoul One. This preventive medicine-centered healthcare program will be integrated with the premium residential product of HDC Hyundai Development Company, which offers meals, housekeeping, concierge services, and more in the wellness residences.
The commercial facilities will be directly operated by HDC I'Park Mall, fulfilling the previously lacking shopping infrastructure, and is expected to establish itself as the largest complex shopping mall in the region, communicating with local culture and becoming a sustainable exchange space within the city. Plans are in place for diverse contents, including a cinema and premium fitness club, making it a pillar for regional revitalization.
In addition, to establish a green village in the city, agreements for joint content development have been made with Snow Peak Korea, and collaborations have been signed with Korea University for lifelong education in the community and youth career development, as well as with Kakao Mobility for expanding business partnerships across various fields in education, culture, and leisure to complete the identity of Seoul One. Recently, an agreement was also signed with Hana Bank for customized asset management services for the Seoul One wellness residences. It aims to focus on supporting relevant demands within a residential model that encompasses all age groups, considering the aging society.
A representative from HDC Hyundai Development Company stated, "Seoul One presents a city model that allows people to enjoy everything within a 1 km radius, harmoniously connected with surrounding infrastructure through partnerships with top-tier corporations in various fields." He added, "Based on strong urban competitiveness, it has the potential to transform into a central living space and will become a landmark complex representing Seoul in the future." He emphasized, "As HDC Group's affiliates will operate it, organic urban management is possible, allowing for the creation of a residential culture where housing, commerce, and work are interconnected and creating synergy effects."