Since the implementation of the 6·27 measures, the percentage of jeonse in the Seoul rental market has decreased while the proportion of monthly rent has increased, indicating a deepening trend towards 'the rentalization of jeonse.'
On the 18th, the real estate information platform Zigbang analyzed newly registered rental transactions of Seoul apartments based on the publicly available real transaction data from the Ministry of Land, Infrastructure and Transport. The analysis revealed that in July, the proportion of jeonse in Seoul was 52%, a decrease of 7 percentage points compared to the same month last year (59%). In contrast, the proportion of monthly rent rose from 41% to 48% during the same period.
Zigbang noted that this is a sign that the past jeonse-centric rental structure is gradually being restructured towards a balance between jeonse and monthly rent.
Looking at the districts, areas with a higher proportion of monthly rent than jeonse include Dongdaemun District (62%), Gangbuk District (60%), Jongno District (59%), Yongsan District (57%), Geumcheon District (55%), Jungnang District (54%), Gangnam District (53%), and Jung District (53%).
Among these, central areas such as Yongsan, Gangnam, Jung, and Jongno are interpreted to show high proportions of monthly rent transactions due to the relatively greater burden of securing jeonse funds or the preference for liquidity, as demand for living close to work is concentrated in high-priced residential areas. In Dongdaemun District and Jungnang District, the initial financial burden is less significant, especially around new apartments like WhiGyeong Jaye Deucensia and River Sen SK View Lotte Castle, leading to active monthly rent transactions.
In contrast, areas such as Dobong District (69%), Dongjak District (61%), Yangcheon District (61%), Seongbuk District (60%), and Nowon District (59%) still show that the proportion of jeonse exceeds half.
After the implementation of the 6.27 household debt management measures, securing funds for jeonse has become increasingly challenging, making monthly rent contracts a rising alternative due to their lower initial financial burden.
A representative from Zigbang said, "In high-priced residential areas, the demand for liquidity is increasingly turning to monthly rent contracts, and in regions with insufficient financial capacity, the preference for monthly rent is structurally deepening. However, there is a possibility that different trends may emerge if market variables such as the jeonse loan system, supply conditions, interest rates, or financial regulations change, but for the time being, it seems likely that the trend will continue to center around monthly rent."