Real estate content platform Aptosaurus said on the 1st that it was selected for the Ministry of SMEs and Startups' innovation growth support program LIPS I and received 500 million won in financial support.
Aptosaurus plans to invest the funds secured this time in service advancement and staff expansion. It will strengthen the provision of data-driven, personalized real estate content and further solidify its leadership in the domestic real estate content market.
Aptosaurus produces tailored educational content for 30- and 40-somethings entering the real estate market and actual users, as well as business-to-business (B2B) reports. It secures content diversity through a collaboration system with small- and medium-sized creators. It also filed a patent application for a "personalization-based paid content provision and subscription membership management server and method."
Jung Woo-ryong, CEO of Aptosaurus, said the LIPS I selection recognized both the value of "spreading a sound investment culture" that Aptosaurus pursues and its business achievements, and said the company will use this financial support as a springboard to provide users with deep and trustworthy real estate content and grow into a leading domestic real estate content platform.
Through this LIPS I selection, Aptosaurus plans to diversify its revenue models, including paid subscriptions, pre-sale advertising, B2B reports and B2G. It has set a target of achieving annual sales of 5 billion won by next year.