Umie Estate announced on the 28th that it has signed a strategic memorandum of understanding (MOU) with Caring to develop and operate a senior housing business model.
This agreement was established to plan a differentiated senior housing model by combining the development and operational capabilities of both companies with their expertise in senior-friendly services.
The main contents of the agreement include ▲ market analysis and information exchange on the overall senior housing industry ▲ cooperation in product development and operations ▲ joint development of financial models including operating costs and revenue structures ▲ response to public-private partnership projects and consortium formation ▲ and joint brand management.
Umie Estate, a subsidiary of the Umie Group specializing in asset management, currently manages 7 complexes with approximately 5,000 rental housing units. Including contract volumes, the management scale expands to 13,000 units.
Umie Estate is currently developing senior products based on its know-how in managing rental housing and commercial facilities. It is in the process of launching its own senior housing brand and planning a senior-friendly complex.
Caring is the leading elderly care specialized corporation in the country, providing services such as visiting nursing and day protection. Starting this year, it operates nursing homes like Caring Village Deopyeongchon and Silver Town.
An official from Umie Estate said, "Through this agreement, we will continue to develop residential products optimized for senior lifestyles and strive to become a comprehensive solution corporation that responds to an aging society."