Lotte Engineering & Construction announced on the 28th that its official YouTube channel "OkelottCa" won the integrated award in the construction brand category for two consecutive years at the "Social Eye Awards 2025" ceremony held on the 24th at the L Tower in Yangjae, Seocho-gu, Seoul.
The "Social Eye Awards," hosted by the Korea Internet Professional Association (KIPFA), is the largest social internet service awards ceremony in Korea, now in its seventh year. A judging panel made up of over 4,000 internet professionals in the country recognizes the most innovative and exemplary social media operation cases utilizing various social media platforms such as blogs, Facebook, Instagram, and YouTube for digital branding and content innovation.
Lotte Engineering & Construction explained that it has grown the channel into a trendy brand communication hub that communicates with various customer groups, including the MZ generation, beyond simple sales marketing through its YouTube channel "OkelottCa." The diverse formats of content are receiving positive evaluations for combining both information and entertainment.
Based on this content strategy, Lotte Engineering & Construction has actively adopted consumer-friendly formats such as ranking talk shows, ASMR, and real variety that align with YouTube viewing trends, providing not only information but also a differentiated brand experience.
After more than three years, the channel surpassed 400,000 subscribers and recorded a cumulative view count of 50 million, achieving the number one cumulative view count among YouTube channels in the construction industry.
A representative from Lotte Engineering & Construction stated, "The OkelottCa channel plans to continually enhance digital communication with customers in a more authentic manner through diverse content, beyond simply delivering information." He added, "With this award, we aim to expand contact points with existing customers as well as potential future customers, and continually discover differentiated content to enhance familiarity and trust in the brand."