Hyundai E&C announced on the 23rd that it will provide limited edition products developed in collaboration with Starbucks Korea to residents of Hillstate.
Hyundai E&C has promoted this collaboration to strengthen communication with future customers who value culture and taste, and to expand brand experience.
This collaboration product reflects the latest trends in enjoying outdoor activities with pets, consisting of four items: a pet harness bag, a tote bag, a picnic mat, and a shoulder bag.
The bottom of the collaboration product bags features the Gen Z Style pattern of Hillstate, matching the black color of the Starbucks logo with the wine color of Hillstate to embody the identities of both brands.
"Hillstate×Starbucks Family Pet Set" consists of a pet harness bag and a tote bag. The harness bag has a mesh surface that touches the animal's skin for good ventilation. The tote bag is designed with a removable divider to enhance practicality.
"Hillstate×Starbucks Picnic Mat Set" consists of a waterproof picnic mat featuring images of the complex and a shoulder bag. The picnic mat incorporates emotional illustrations representing the brand identity, including the actual entrance to the Hillstate complex, the exterior of the apartments, and the H Weaving Bench created with 3D technology, adding fun in finding hidden pictures.
This collaboration product is set to be provided to residents of 12 Hillstate complexes, including two complexes constructed by Hyundai Engineering, starting with a pre-occupancy inspection event for Hillstate The Unjeong on the 25th, and is expected to continue until the end of the year. Complex residents can choose either the Family Pet Set or the Picnic Mat Set.
An official from Hyundai E&C said, "We plan to continue collaborating with trend-leading brands that can showcase the brand value and philosophy pursued by Hillstate to our customers," and noted, "Through communication via various channels, we will develop new products and housing services to enhance customer satisfaction and elevate residential culture."