Lotte Construction announced on the 11th that its apartment brand 'Lotte Castle' has been selected as the most preferred apartment brand in the Busan, Ulsan, and Gyeongnam region.
In the '2025 Apartment Brand Favorability Survey' conducted jointly by real estate research corporation Real Estate R114 and Turnaround, Lotte Castle ranked first in brand preference in the Busan, Ulsan, and Gyeongnam region.
The survey was conducted from the 27th of last month to the 2nd of this month, targeting 3,262 consumers nationwide. The results evaluated brand favorability, awareness, and intention to reside, showing that Lotte Castle scored high in the Busan, Ulsan, and Gyeongnam region, demonstrating the trust and preference of consumers.
According to the survey results, one in five (20.9%) residents in the Busan, Ulsan, and Gyeongnam region selected 'Lotte Castle' as the most favored apartment brand. Furthermore, in the brand awareness survey, Lotte Castle ranked first with 82%, establishing itself as the most well-known brand among local residents.
Additionally, the survey found that the higher the favorability and public awareness of specific brands in the region, the more favorable the impact on the intention to reside. When asked about the intention to reside by apartment brand, Lotte Castle, which had high favorability and awareness among residents in the southeastern region, received a positive evaluation for the intention to reside.
Real Estate R114 analyzed that the reason Lotte Castle recorded high preference in the Busan, Ulsan, and Gyeongnam region is due to numerous successful sales experiences and a positive brand image based on the trust of local residents, noting that the higher the brand favorability, the more positive influence it has on consumers' intention to reside.
Lotte Construction has successfully marketed numerous landmark complexes and large-scale developments in the Busan, Ulsan, and Gyeongnam region. Representative complexes include Busan's Huam-dong Lotte Castle Kaiser (5,239 units), Haeundae Lotte Castle Star (906 units), Daeyeon Lotte Castle Legend (3,149 units), Yangjeong Lotte Castle Frontier (903 units), and Changwon's Lotte Castle Centum Gold (956 units), Lotte Castle Harbor Palace (981 units).
Lotte Construction is currently conducting sales for 'LEEL Iver Park Centum (2,070 units)' at 856-6 Jaesong-dong, Haeundae-gu, Busan. Starting with the gallery opening on the same day, special supply will be conducted on the 21st, first priority subscription on the 22nd, second priority subscription on the 23rd, and winners will be announced on the 29th. Additionally, it is preparing for the upcoming sale of 'Gaya Station Lotte Castle Sky El (725 units)' at the end of July.
A representative from Lotte Construction said, "In order to further enhance the brand value of Lotte Castle in the Busan, Ulsan, and Gyeongnam region, we will continue to provide customer-centric quality and services."