Samsung C&T announced on the 6th that it has opened a private lounge called "Apgujeong S.Lounge" across from an apartment in Apgujeong, Gangnam-gu, Seoul.
Samsung C&T has a policy of sharing an innovative blueprint that goes beyond simple brand promotion to elevate the quality and status of the area.
Samsung C&T will provide information on differentiated technologies and business experiences, including models and design outlines of future dwellings, and will introduce its vision through video and presentations.
In particular, it has been arranged as a space where visitors can intuitively experience the unmatched technology, including successful construction achievements of the world's tallest buildings such as the Burj Khalifa in the United Arab Emirates (828m) and the Merdeka 118 building in Malaysia (679m). Samsung C&T plans to incorporate such innovative technology into future maintenance projects.
Additionally, the plan is to realize the symbolic vision of "the world's best masterpiece of dwellings" by communicating with visitors and listening to the voice of the customer (VOC). Kim Myung-seok, the head of the housing business division at Samsung C&T (vice president), noted, "We will show unique value and quality suitable for the brand and the business area, and will commit fully to ensure that it can become a global landmark beyond Korea."