Samsung C&T's construction division announced on the 17th that it will showcase various brand experience programs and upcycled goods with the new seasonal exhibition this year at the Raemian Gallery in Munjeong-dong, Songpa-gu, Seoul.
Raemian Gallery introduced annual seasonal exhibitions starting in 2023, becoming the first construction company apartment gallery to do so. This year, it will unveil the first exhibition themed 'Raemian Daily Exhibition: House,' which weaves Raemian's daily life into a book.
'Raemian Daily Exhibition: House' is designed to offer a special experience of beautiful daily life proposed by Raemian, with the theme of the four seasons. A garden that allows visitors to feel the forest of the four seasons is prepared. Additionally, a special forest scent sample created for this exhibition will be gifted to participating customers to convey a positive brand experience and message.
At Raemian Gallery, special goods that allow visitors to experience the brand value of Raemian in daily life are also available. Samsung C&T will showcase bags and tablet pouches made from discarded waste protection nets used at construction sites. These upcycled goods have also been recognized for design excellence at the German iF Design Award.
Samsung C&T will also prepare a rich array of customer participation brand experience programs. The 'Raemian Architecture School' for youth and the 'Raemian Healing Atelier' program for adults will take place in May.
This exhibition will run until July 6.
Jung Soo-yeon, director of Raemian Gallery, said, 'Raemian Gallery aims to be a space that offers positive experiences of the Raemian brand and various lifestyles to customers,' adding, 'This year, we will provide differentiated experiences for customers through a more immersive brand exhibition, transformed space, and diverse content.'