Daebang Construction announced on the 3rd that it is openly recruiting content creators to collaborate with its apartment brand 'Dêtre.'
The recruitment target is YouTube creators with more than 10,000 subscribers. Daebang Construction plans to provide a collaboration support fund of 10 million won to the selected brand collaboration creators.
Daebang Construction is conducting this project to creatively and effectively promote its premium apartment brand Dêtre. Those selected as creators will create content that naturally conveys the brand message while preserving the unique style of their channels. Content planning will proceed in a way proposed by the production company after selection.
A representative from Daebang Construction noted, 'We have created opportunities to collaborate directly with creative creators so that various creator videos can naturally reach potential customers,' adding, 'We hope that many creators will apply and that we can create fun and fresh content together.'
Dêtre, which combines the French word 'être' (to be) with the 'D' from Daebang Construction, is a brand created to signify 'a place to discover my value.' The brand aims to provide a space where customers can express themselves in the most authentic way, beyond just a simple living area.
Last year, Daebang Construction released a video titled 'Dêtre complex experience' in collaboration with the YouTube channel 'Diannainkorea.' The video recorded 95,000 views within 24 hours of its release. As of April 3rd, the cumulative views currently stand at approximately 710,000. The video features the Diana family visiting the Dêtre complex to experience various community facilities and the interiors of the units.
The video emphasizes practicality in everyday life, going beyond a simple introduction of the apartments. It was produced in a way that conveys the brand message within a natural storytelling flow from the creator.
Through this open recruitment, Daebang Construction plans to collaborate with more creators to convey differentiated brand value to customers. Further details can be found on Daebang Construction's official website and social media channels.