Hyundai E&C has released a new corporate public relations video featuring its vision for the future, including key new businesses and technologies.
Hyundai E&C recently introduced a new promotional video titled "Future Starts Here" on its official YouTube channel.
This video, which lasts a total of 3 minutes and 30 seconds, features various generations living transformed lives in a future smart city, portraying the virtual era in a relatable manner.
In 2019, Hyundai E&C emphasized its spirit of challenge and creative thinking based on its global achievements through the corporate PR video "Out of Frame."
The "Future Starts Here" encapsulates Hyundai E&C's efforts and challenges to create a better future, predicting changes and highlighting its role as a "Total Solution Provider" leading the industry.
In particular, a representative of Hyundai E&C noted that rather than depicting a futuristic world as alien like a science fiction movie, it blended it naturally as if it were the current landscape.
Beginning with Hyundai Motor's autonomous mobility running over the Han River Bridge, Hyundai E&C connected its advanced technologies and ongoing key projects, including ▲ construction robots that traverse job sites ▲ All Life-care House that completely blocks inter-floor noise and cares for residents' sleep and health ▲ next-generation energy solutions like SMR, hydrogen, offshore wind power, and solar power ▲ and infrastructures for urban air mobility (UAM) that enhance convenience in daily life.
Hyundai E&C also uploaded five episodes of "The Specialist" series that introduce core capabilities by business sectors including ▲ civil engineering ▲ architecture ▲ dwellings ▲ plants ▲ and new energy. This series revealed its new business portfolio and business performance.
A representative of Hyundai E&C said, "While previous PR videos showcased site-centric capabilities, this video aimed to reflect the corporate capabilities that drive paradigm shifts and contribute to sustainable human life, as envisioned by Hyundai Motor Group," and added, "To portray the future vividly, we focused on maximizing spatial and realistic effects through techniques like matte painting and full 3D work."