LX Hausys is participating in North America's largest kitchen and bath exhibition, KBIS (The Kitchen & Bath Industry Show) 2025, accelerating its strategy to penetrate the North American market.
LX Hausys noted that it is showcasing a wide range of local customized products, including new engineered stone products exclusive to the North American market and flooring and furniture boards at 'KBIS 2025,' taking place in Las Vegas, U.S., until 27th (local time).
KBIS is the largest kitchen and bath exhibition in North America. This year, over 600 related corporations from around the world participated.
In the North American market, demand for engineered stone, which is similar in design to natural stone but offers durability at a reasonable price, continues to grow due to the recent trend towards luxury kitchen and bathroom spaces. Accordingly, LX Hausys participated in this exhibition to accelerate its local market penetration.
Since establishing its engineered stone production facility in Georgia, U.S., in 2011, LX Hausys has been strengthening its competitiveness in the engineered stone business through rigorous localization strategies, such as establishing a sales corporation in Canada (2017), expanding its third production line for engineered stone (2020), and opening a showroom in New York (2023).
Through this, LX Hausys is forming a leading position in the North American engineered stone market alongside Spain's Cosentino, America's MSI and Cambria, and Israel's Caesarstone, continuing to expand its market presence.
At this exhibition, LX Hausys set up an exhibition booth under the theme 'Curation of kitchen and bathroom spaces,' showcasing 12 new products of the engineered stone 'Viaterra' and local customized new products such as LVT (luxury vinyl tile) flooring and furniture boards suitable for biophilic living environments.
In particular, the representative engineered stone new products 'Viaterra-Splendor' and 'Viaterra-Cloud Ridge' feature larger and more intricate vein patterns, elegantly representing natural marble patterns, receiving high praise from visitors.
A representative from LX Hausys said, 'Through this exhibition, we will widely promote LX Hausys' differentiated new products and technologies specialized for the North American market, and put all our efforts into securing new customers.' They added, 'We plan to continuously strengthen our competitiveness in North American operations through thorough localization strategies from production to distribution.'