DL Group's holding company, DL Co., announced on the 27th that it is conducting a brand space project at the D Tower Seoul Forest in Seongsu-dong, Seoul, in time for the year-end holidays. The project is themed 'Red Carnival: Drenched in Red Light' and is set up throughout the D Tower Seoul Forest. It visually expresses DL's brand value, providing visitors with joy and special memories.
The 'Red Carnival' project is designed as a sensory space where vibrant lights and objects come together around the color red. It enhances the unique spatial charm of the D Tower Seoul Forest while sensibly expressing the identity and image of the DL brand. Through a warm and lively atmosphere akin to a festival, it conveys daily vitality and special experiences to visitors. The project will run until February 2, 2025.
A DL Co. official said, "We hope that those visiting the D Tower Seoul Forest through this project will feel the warmth and excitement of the year-end holidays and gain joy and vitality in their everyday lives."
Meanwhile, as winter approaches, social contribution activities by DL Group affiliates continue. DL E&C carried out a coal briquette volunteer activity in Sangye-dong, Nowon-gu, on December 7, with over 100 employees and their families participating. The employees delivered 2,000 coal briquettes and 40 sacks of rice to help warm the winter for marginalized neighbors. Additionally, they plan to continue the 'Love Bread Making' volunteer activity at year-end, now in its 10th year. In this activity, employees directly participate in making bread, from mixing dough to baking and packaging, delivering it to marginalized neighbors such as elderly people living alone and the homeless. DL Chemical is also planning to conduct a coal briquette donation volunteer activity for the marginalized early next year.