Online travel platform MyRealTrip received a corrective order and fines of 500,000 won from the Korea Fair Trade Commission.
On the 6th, according to the Korea Fair Trade Commission (FTC), MyRealTrip did not display its business name, representative's name, address, phone number, email address, and business registration number on the initial screen of its application (app). The Korea Fair Trade Commission (FTC) determined that this conduct violated the Act on the Consumer Protection in Electronic Commerce. Under the Act on the Consumer Protection in Electronic Commerce, operators of online malls must display their identity information on the initial screen of the online mall.
MyRealTrip informed consumers of its partner sellers' mail-order business report numbers and business site addresses only after a product purchase. The Korea Fair Trade Commission (FTC) also viewed this as a violation of the Act on the Consumer Protection in Electronic Commerce. Under the Act on the Consumer Protection in Electronic Commerce, mail-order brokerage operators like MyRealTrip must verify the identity information of the marketplace sellers, that is, the mail-order brokerage clients, and provide it to consumers until a contract offer is made.
The Korea Fair Trade Commission (FTC) said, "This action is expected to enhance compliance with legal obligations by mail-order brokerage operators and help prevent consumer harm."