Cho Kuk, Rebuilding Korea Party emergency committee chair, and his daughter Cho Min/Courtesy of Jo Min Instagram

The Fair Trade Commission has launched an investigation into "Serolabs," a cosmetics company run by Cho Min, the daughter of Cho Kuk, leader of the Rebuilding Korea Party.

According to industry sources on the 16th, the Korea Fair Trade Commission (FTC) is said to be looking into possible violations of the Electronic Commerce Act and the Act on Fair Labeling and Advertising by Serolabs. The probe follows a report received on the 16th that Serolabs indicated the manufacturer/producer, not the actual responsible seller of cosmetics, in product information on an online sales platform, which could mislead consumers.

The Korea Fair Trade Commission (FTC) is also said to be checking whether awards disclosed in the course of Serolabs' product promotion may violate the Act on Fair Labeling and Advertising. The act prohibits unfair labeling or advertising that deceives or misleads consumers.

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