The Presidential Office announced on the 24th that it decided to insert a warning message on the screen to prevent the side effects of the 'interactive briefing' method, which alternates between the presenter and the questioning reporter on camera.
Lee Gyu-yeon, Chief of Public Communication at the Presidential Office, said that day, "Some side effects that excessively distort and mock the presenter's and reporters' questions are emerging, and the Presidential Office is taking follow-up measures today by adding subtitles to KTV after urging restraint about a month into the implementation."
This chief explained that the KTV screen broadcasting the Presidential Office briefing will display a subtitle stating, 'Editing and distorting the briefing video arbitrarily for distribution may constitute defamation and therefore may be subject to legal responsibility.' He added, "We would appreciate it if private broadcasters would also participate in such follow-up measures."
However, this chief emphasized the positive function of the interactive briefing, introducing it as one of the important achievements during the first 80 days of the Lee Jae-myung administration. He noted, "As the Q&A is made public, anonymous sources are being converted to real names, enhancing the transparency and reliability of policy promotion," and added, "In a survey conducted by the Journalists Association of Korea, there were significantly more positive views, 49.2% compared to 30.1%."
This chief reported that a total of 173 briefings were conducted over the past 80 days, averaging 2.2 times per day, which is double the average of the previous government.
Furthermore, he mentioned that President Lee held her first press conference just 30 days after taking office, the fastest among past governments, adding, "I will also conduct the second press conference as quickly as possible," though he did not disclose a specific time for the conference.
Additionally, this chief said, "When we transfer to the Blue House, I will establish a live studio environment," and that "We will create a system that allows policy officials to communicate more frequently and more deeply." He continued, "We have also begun work on national branding, and the results will soon be revealed."