As the government began distributing consumer recovery coupons to stimulate domestic demand, it took measures to respond to the supply of livestock products. With an expected increase in consumption, the government initiated proactive steps to prevent price instability.
Minister Song Mi-ryeong of the Ministry of Agriculture, Food and Rural Affairs said on the 21st, "As an increase in demand for livestock products is anticipated due to the consumer recovery coupons, we plan to expand supply quantities and support discount events for price stabilization." This meeting was held to directly assess the supply and demand situation and to hear voices from the field, given the judgment that demand for key livestock products such as Korean beef could surge as coupon distribution ramps up.
The government plans to secure 21,000 tons of Korean beef, which is over 1.3 times the usual supply level, for market distribution. Additionally, in cooperation with distribution companies such as NongHyup Hanaro Mart and large retailers, it has decided to implement discounts of up to 50%.
Minister Song noted, "The government is distributing consumer recovery coupons to revitalize the sluggish consumption market," and urged NongHyup to secure sufficient supply quantities and actively cooperate through its own discount events so that the policy effects can be maximized and the burden of consumer prices can be effectively alleviated.