[Photo] Yena waves goodbye

The 2026 Brand of the Year Awards ceremony was held on the 1st at THE SHILLA Seoul in Jangchung-dong, Jung-gu, Seoul.

Marking its 24th year, the "Brand of the Year Awards" is the nation's largest brand awards organized by the Korea Consumer Brand Committee and run by the Korea Consumer Forum, selecting the brands and figures that shone over the year through a nationwide consumer vote.

Singer Yena, who won female solo singer, strikes a pose. Sept. 1, 2026

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