[Photo] Guk Jung-bak Yu Hong-jun wins Brand of the Year

The 2026 Brand of the Year Awards ceremony was held on the 1st at THE SHILLA Seoul in Jangchung-dong, Jung-gu, Seoul.

Marking its 24th year, the "Brand of the Year Awards" is the country's largest brand awards hosted by the Korea Consumer Brand Committee and organized by the Korea Consumer Forum, among others, selecting the brands and figures that shone over the year through a nationwide consumer vote every year.

Yoo Hong-jun, director of the National Museum of Korea, who won the person of the year, culture brand institutional sector, strikes a pose. Sep. 1, 2026

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