The 2026 Brand of the Year Awards ceremony was held on the 1st at THE SHILLA Seoul in Jangchung-dong, Jung-gu, Seoul.
Marking its 24th year, the "Brand of the Year Awards" is the largest brand awards in Korea, hosted by the Korea Consumer Brand Committee and organized by the Korea Consumer Forum, selecting brands and individuals who shone during the year through a nationwide consumer vote each year.
Singer Yena, who won female solo singer, strikes a pose. Sept. 1, 2026
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