The 2026 Brand of the Year Awards ceremony was held on the 1st at THE SHILLA Seoul in Jangchung-dong, Jung-gu, Seoul.
Marking its 24th year, the "Brand of the Year Awards" is the country's largest brand awards organized by the Korea Consumer Brand Committee and hosted by the Korea Consumer Forum, selecting brands and individuals who shone over the past year through a nationwide consumer vote each year.
In the women entertainer institutional sector, actor Ji Ye-eun strikes a pose. Sept. 1, 2026
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