The 2026 Brand of the Year Awards ceremony was held on the 1st at THE SHILLA Seoul in Jung-gu, Seoul.
Marking its 24th year, the "Brand of the Year Awards" is the nation's largest brand awards, hosted by the Korea Consumer Brand Committee and organized by the Korea Consumer Forum and others, selecting the brands and figures that lit up the year through a nationwide consumer vote every year.
Lee Eunji, winner in the comedian institutional sector, strikes a pose. Sept. 1, 2026
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