The 2026 Brand of the Year Awards ceremony was held on the 1st at THE SHILLA Seoul in Jangchung-dong, Jung-gu, Seoul.

The Brand of the Year Awards, now in its 24th year, is Korea's largest brand awards hosted by the Korea Consumer Brand Committee and organized by the Korea Consumer Forum, among others, selecting brands and figures that shone over the year through a nationwide consumer vote each year.

The singer Yena, who won in the female solo singer category, strikes a pose. Sep. 1, 2026

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