[Photo] Yena bows politely

The 2026 Brand of the Year Awards ceremony was held on the 1st at THE SHILLA Seoul in Jangchung-dong, Jung-gu, Seoul.

The Brand of the Year Awards, now in its 24th year, is the nation's largest brand awards hosted by the Korea Consumer Brand Committee and organized by the Korea Consumer Forum, selecting brands and figures that lit up the year through a nationwide consumer vote each year.

Yena, who won female solo singer, strikes a pose. Sept. 1, 2026

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