The 2026 Brand of the Year Awards ceremony was held on the 1st at THE SHILLA Seoul in Jangchung-dong, Jung-gu, Seoul.
Marking its 24th year, the "Brand of the Year Awards" is the nation's largest brand awards hosted by the Korea Consumer Brand Committee and organized by the Korea Consumer Forum and others, selecting brands and figures that shone during the year through a nationwide consumer vote each year.
In the comedian institutional sector, Heo Kyunghwan strikes a pose. Sept. 1, 2026
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