The 2026 Brand of the Year Awards ceremony was held on the 1st at THE SHILLA Seoul in Jangchung-dong, Jung-gu, Seoul.

Marking its 24th year, the "Brand of the Year Awards" is the largest brand awards in Korea, hosted by the Korea Consumer Brand Committee and organized by groups including the Korea Consumer Forum, selecting the brands and figures that shone over the year through a nationwide consumer vote every year.

In the female entertainer institutional sector, Ji Ye-eun strikes a pose. Sept. 1, 2026

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