[Photo] Director Yu Hong-jun named Person of the Year and cultural brand at National Museum

The 2026 Brand of the Year Awards ceremony was held on the 1st at THE SHILLA Seoul in Jangchung-dong, Jung-gu, Seoul.

Marking its 24th year, the "Brand of the Year Awards" is the nation's largest brand awards organized by the Korea Consumer Brand Committee and hosted by the Korea Consumer Forum, selecting brands and figures that shone over the year through a nationwide consumer vote each year.

Yu Hong-jun, director of the National Museum of Korea, who won in the person of the year, culture brand institutional sector, strikes a pose. Sep. 1, 2026

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