[Photo] Heo Kyunghwan wins Brand of the Year, 'Isn't this the taste?'

The 2026 Brand of the Year Awards ceremony was held on the 1st at THE SHILLA Seoul in Jangchung-dong, Jung-gu, Seoul.

Now in its 24th year, the "Brand of the Year Awards" is the nation's largest brand awards hosted by the Korea Consumer Brand Committee and organized by the Korea Consumer Forum and others, selecting the brands and figures that shone over the year through an annual nationwide consumer vote.

Heo Kyunghwan in the comedian institutional sector strikes a pose. Sept. 1, 2026

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