[Photo] Heo Kyunghwan greets 'Hello'

The 2026 Brand of the Year Award ceremony was held on the 1st at THE SHILLA Seoul in Jangchung-dong, Jung-gu, Seoul.

Marking its 24th year, the "Brand of the Year Award" is the largest brand awards in Korea, hosted by the Korea Consumer Brand Committee and organized by the Korea Consumer Forum and others, selecting brands and figures that shone during the year through a nationwide consumer vote every year.

Heo Kyunghwan in the comedian institutional sector strikes a pose. Sept. 1, 2026

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