[Photo] Choi Ji-su wins Brand of the Year female actor (rookie)

The 2026 Brand of the Year Awards ceremony was held on the 1st at THE SHILLA Seoul in Jangchung-dong, Jung-gu, Seoul.

The Brand of the Year Awards, now in its 24th year, is the largest brand awards in Korea, hosted by the Korea Consumer Brand Committee and organized by the Korea Consumer Forum and others, selecting brands and people who shone over the past year through a nationwide consumer vote each year.

Actress Choi Ji-su, who won actress (rookie), strikes a pose. Sep. 1, 2026

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