The 2026 Brand of the Year Awards ceremony was held on the 1st at THE SHILLA Seoul in Jangchung-dong, Jung-gu, Seoul.
Marking its 24th edition, the "Brand of the Year Awards" is the largest brand awards in Korea, hosted by the Korea Consumer Brand Committee and organized by the Korea Consumer Forum, among others, selecting brands and individuals who shone over the year through a nationwide consumer vote every year.
Actor Choi Ji-su, winner in the new actress category, strikes a pose. Sep. 1, 2026
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