[Photo] 'Teach You a Lesson' Park Ji-yeon named scene-stealer Brand of the Year

The 2026 Brand of the Year Awards ceremony was held on the 1st at THE SHILLA Seoul in Jangchung-dong, Jung-gu, Seoul.

Marking its 24th year, the "Brand of the Year Awards" is the nation's largest brand awards hosted by the Korea Consumer Brand Committee and organized by the Korea Consumer Forum, selecting brands and individuals who stood out over the year through a nationwide consumer vote each year.

Actor Park Ji-yeon in the women's actor (scene-stealer) institutional sector strikes a pose. Sep. 1, 2026

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