The 8th Newsis Hallyu Expo photo wall event took place on the afternoon of the 28th at Lotte Hotel Main Branch in Jung-gu, Seoul.
Launched in 2019, the Hallyu Expo honors individuals and corporations who have elevated the stature of the Korean Wave over the past year and contributed to strengthening the competitiveness of the cultural industry.
Singer Pyo Jihoon (P.O) strikes a pose. Aug. 28, 2026
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