The 8th Newsis Hallyu Expo photo wall event was held at the Lotte Hotel main branch in Jung-gu, Seoul, on the afternoon of the 28th.
Launched in 2019, the Hallyu Expo honors individuals and corporations who have elevated the status of Hallyu over the year and contributed to strengthening the competitiveness of the cultural industry.
Actor Lee Byung-hun strikes a pose. Aug. 28, 2026
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