On the 27th, a press briefing for JYP Park Jin-Young's "2027 Phenomenon implementation plan announcement" was held at the Da-won space in the Seoul Education Building of the National Museum of Modern and Contemporary Art in Seoul.

Minister Chae Hwi-young of the Ministry of Culture, Sports and Tourism said the government would hold a Korean version of "Coachella," a festival encompassing K-pop and K-food and beauty across culture every December.

The plan is to grow it into a global mega-festival like Coachella in the United States to capture global fandom and generate enormous economic impact.

Minister Chae Hwi-young of the Ministry of Culture, Sports and Tourism gives a presentation. Jul. 27, 2026

[OSEN]

※ This article has been translated by AI. Share your feedback here.