On the 27th, a press briefing for JYP Park Jin-Young's "2027 Phenomenon implementation plan announcement" was held at the Da-won space of the Seoul Education Building at the National Museum of Modern and Contemporary Art in Seoul.
Minister Chae Hwi-young of the Ministry of Culture, Sports and Tourism said the government will hold a Korean version of "Coachella," a festival encompassing K-pop, K-food, and beauty every December.
The plan is to grow it into a global large-scale festival like Coachella in the United States to captivate a worldwide fandom and generate massive economic impact.
Chairperson Park Jin-Young delivers a presentation. Jul. 27, 2026
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