On the 27th, a press briefing for JYP Park Jin-Young's "2027 phenomenon implementation plan announcement" was held at the Da-won space in the Seoul Education Building of the National Museum of Modern and Contemporary Art in Seoul.
Minister Chae Hwi-young of the Ministry of Culture, Sports and Tourism said the government would hold a Korean-style "Coachella" festival every December that encompasses culture at large, including K-pop and K-food and beauty.
The plan is to grow it into a world-class mega festival like the U.S. Coachella to capture the global fandom and generate huge economic effects.
Park Jin-Young, chairperson of The Presidential Committee on Popular Culture Exchange, is giving a presentation. July 27, 2026
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