On the 27th, a press briefing for JYP Park Jin-Young's "2027 phenomenon promotion plan announcement" was held at the Da-won Space in the Seoul Education Building of the National Museum of Modern and Contemporary Art in Seoul.
Minister Chae Hwi-young of the Ministry of Culture, Sports and Tourism said the government would hold a Korean version of "Coachella," a festival encompassing culture across K-pop, K-food and beauty, every December.
The plan is to grow it into a global large-scale festival like Coachella in the United States, captivate a worldwide fandom, and generate enormous economic benefits.
Park Jin-Young, chairperson of The Presidential Committee on Popular Culture Exchange, gives a presentation. Jul. 27, 2026
[OSEN]
※ This article has been translated by AI. Share your feedback here.