On the 27th, a press briefing for JYP Park Jin-Young's "2027 Phenomenon implementation plan announcement" was held at the Da-won Space in the Seoul Education Building of the National Museum of Modern and Contemporary Art in Seoul.
Minister Chae Hwi-young of the Ministry of Culture, Sports and Tourism said a Korea-style "Coachella" festival encompassing culture at large, including K-pop and K-food/beauty, will be held every December.
The plan is to grow it into a world-class mega festival like Coachella in the United States to capture the global fandom and generate massive economic impact.
Minister Chae Hwi-young of the Ministry of Culture, Sports and Tourism and Park Jin-Young, Chairperson of The Presidential Committee on Popular Culture Exchange, are giving a presentation. Jul. 27, 2026
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