In the afternoon on the 12th, a photocall for the official announcement of Hublot's (HUBLOT) global ambassador was held at STRX House in Nonhyeon-dong, Gangnam-gu, Seoul.
The event officially announced Jung-kook (BTS)—Hublot's first global artist and performer, and a 21st-century pop iKON—as a global ambassador.
BTS' Jung-kook poses with Hublot CEO Julien Tornare. Feb. 12, 2026
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