On the 12th in the afternoon, a photocall for the official announcement of the global ambassador was held at STRX House in Nonhyeon-dong, Gangnam-gu, Seoul, by Hublot (HUBLOT).
The event officially announced BTS Jung-kook, Hublot's first global artist and performer and a 21st-century pop iKON, as global ambassador.
BTS Jung-kook strikes a pose. Feb. 12, 2026
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