On Feb. 12 in the afternoon, a photocall was held at STRX House in Nonhyeon-dong, Gangnam-gu, Seoul, to officially announce the global ambassador for Hublot (HUBLOT).

The event officially announced Jung-kook (BTS), Hublot's first global artist and performer and a 21st-century pop iKON, as global ambassador.

BTS Jung-kook strikes a pose. Feb. 12, 2026

[OSEN]

※ This article has been translated by AI. Share your feedback here.