On Feb. 12 in the afternoon, a photocall was held at STRX House in Nonhyeon-dong, Gangnam-gu, Seoul, to officially announce the global ambassador for Hublot (HUBLOT).
The event officially announced Jung-kook (BTS), Hublot's first global artist and performer and a 21st-century pop iKON, as global ambassador.
BTS Jung-kook strikes a pose. Feb. 12, 2026
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