On the afternoon of Feb. 12, a photocall was held at STRX House in Nonhyeon-dong, Gangnam-gu, Seoul, to officially announce the global ambassador of Hublot (HUBLOT).
The event officially announced BTS Jung-kook, Hublot's first global artist and performer and a 21st-century pop iKON, as global ambassador.
BTS Jung-kook strikes a pose. 2026.02.12
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