In the afternoon on the 12th, a photocall was held at STRX House in Nonhyeon-dong, Gangnam-gu, Seoul, to officially announce the global ambassador for Hublot (HUBLOT).

The event officially announced Jung-kook (BTS), Hublot's first global artist and performer and a 21st century pop iKON, as a global ambassador.

BTS' Jung-kook is posing with Hublot CEO Ricardo Guadalupe. Feb. 12, 2026

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