Naver's streaming platform CHZZK said on the 11th that this weekend it plans to roll out a variety of online and offline content centered on the finals of the "2026 League of Legends Champions Korea (2026 LCK Finals)" and the "2026 Overwatch World Cup (OWWC)."
First, as an official LCK sponsor, CHZZK will run an offline booth at the "2026 LCK Finals," which will take place on Aug. 12–13 at Haneol Square in front of the KSPO Dome at Olympic Park in Seoul.
CHZZK will present the online and offline "CHZZK Cheerful sketch contest," leveraging "cheerful," a representative cheering culture of the esports fandom. The offline booth will be set up to evoke the scene of a past civil service examination, and fans can create their own cheerfuls on-site to cheer for the LCK finals and submit them to the sketch contest.
The Overwatch World Cup main stage and finals held at BlizzCon 2026 in the United States will also be available on CHZZK. Alongside the official live broadcast, CHZZK will hold a drops event through which viewers can receive in-game items, and will present autographed uniforms of the Korea Overwatch team to participating "watch together" streamers selected by lottery.
Ju Geon-beom, Naver Entertainment leader, said, "CHZZK is building an esports viewing culture that enables fans to participate more actively by connecting live broadcasts of major esports tournaments with watch-togethers with streamers and fan-participation events across online and offline experiences," adding, "We will continue to combine major esports IP with CHZZK's streamer ecosystem to provide fans with richer viewing and participation experiences."