Sales of Samsung Electronics' Galaxy Z8 series rose 8% compared with the previous Galaxy Z7 series based on the first two weeks after launch.
Counterpoint Research on the 9th released its weekly smartphone tracker with these findings.
Counterpoint Research said, "It carries more weight when considering market conditions," and analyzed, "Even though the average selling price (ASP) of smartphones rose sharply across the board in 2026 due to a surge in memory prices, Samsung Electronics lifted foldable phone sales on the back of the popularity of the newly introduced passport-style form factor."
Im Su-jeong, an associate director at Counterpoint Research, said, "We estimate the Galaxy Z Fold8 accounted for about 57% of Galaxy Z8 series sales in the first two weeks after launch," adding, "thanks to a clear value proposition that offers an appealing aspect ratio that turns into a tablet when unfolded and a versatile multitasking experience."
Liz Lee, an associate director at Counterpoint Research, said, "Apple's first foldable iPhone, which is expected to be unveiled, will adopt a screen size and aspect ratio similar to the Galaxy Z Fold8," adding, "It appears set to take direct aim at the high-end premium smartphone market that Samsung Electronics has painstakingly built over six generations."