"While 88% of corporations have adopted artificial intelligence (AI) for at least one task, only 6% said AI is meaningfully contributing to their profits. We will help domestic corporations move beyond the mere adoption stage of AI and generate real business results."
Lee June-hee, CEO of Samsung SDS, said this in a keynote speech at the annual Real Summit 2026 held at the COEX Convention Center in Samseong-dong, Seoul, on the 8th, citing a study by global consulting firm McKinsey. On the day, Samsung SDS introduced strategies to narrow the gap between corporations' AI adoption and the creation of real business outcomes.
Samsung SDS, which is cultivating AX as the company's core growth engine, will strengthen collaboration with major AI corporations such as OpenAI, Anthropic and Google, and will move in earnest into the robot transformation (RX) business. It will also actively train engineers to be deployed at client sites. The new AI agent–based collaboration solution Brity Works Co-works will debut in Oct.
◇ Samsung SDS joins OpenAI security alliance "Daybreak"
Lee presented seven key factors for successful AX: redesigning work methods to fit how AI and people collaborate; organizing data into forms AI can use; an efficient operating framework for multiple AI agents; establishing and controlling policies for AI behavior; AI security; an AI-friendly organization; and changes in corporate culture.
To provide clients with the optimal AX that includes these AX essentials, Samsung SDS will pursue a multidimensional AI full-stack strategy that combines consulting, development, build-out and operations expertise accumulated across various industries with AI infrastructure, platforms and solutions. It also plans to expand forward-deployed engineer (FDE) staffing, which supports custom AI builds on corporate sites, to around 200 within the year. Lee said, "A true AI full stack must provide professional capabilities not only for consulting to help execute AX, but also for development, deployment and operations."
To that end, it is strengthening cooperation with major AI corporations, including OpenAI, Anthropic, Google Cloud, Nvidia and Accenture. Samsung SDS said that, on the day, it became the first domestic corporation to join OpenAI's cybersecurity program Daybreak as a pilot partner. It plans to proactively use frontier models such as OpenAI's GPT-6 Astra to provide AI security services that cover everything from detecting corporate customers' security vulnerabilities to generating security patches. The company said its professional FDEs and security experts will implement this service directly on client sites.
Sam Altman, CEO of OpenAI, said in a video message, "AI agents, which have already begun to be introduced on corporate sites, are having a real and positive impact on productivity, and this change will accelerate," adding, "Korean corporations, with world-class tech talent and infrastructure, strong government support and a dynamic ecosystem, can lead the next chapter of global AI, and we will build the future together with Samsung SDS."
◇ Planting physical AI on manufacturing floors
On the day, Samsung SDS officially declared that it will enter the robot transformation (RX) business. Based on manufacturing floor experience accumulated while building manufacturing execution systems (MES) for corporations in semiconductors, secondary batteries and biotech over the past 25 years, it plans to fully launch its physical AI business.
Earlier, to expand the scope of AX from digital to physical manufacturing floors, Samsung SDS created an RX Business Team and an RX Execution Team within the Cloud Services Division in Jun.
Samsung SDS is developing technology that uses robots to automate manufacturing and operate the entire production process efficiently, based on data and experience accumulated on manufacturing floors. The goal is to automate a wide range of manual tasks on the manufacturing floor. Next year, it will introduce a robot orchestration platform that connects production equipment and robots into a single operation. Robot orchestration refers to technology that integrates and controls robots from different manufacturers in a factory with a single software system, coordinating their organic movements in real time like a conductor of an orchestra.
Furthermore, it has formed the Team REX robotics partnership to standardize interoperation among different robots and is accelerating RX commercialization. Ten corporations are participating, including Walden Robotics, a humanoid robot specialist founded by researchers from the Toyota Research Institute; Rainbow Robotics; AeiROBOT; and NdotLight. With Walden Robotics, it has entered into a strategic investment and cooperation agreement and will jointly identify core use cases on manufacturing floors and conduct technology validation.
A Samsung SDS official said, "By combining Samsung SDS's manufacturing expertise accumulated over 25 years and robot orchestration technology with world-class physical AI robot technology, we will actively support innovation for manufacturing customers."
Russ Tedrake, CEO of Walden Robotics, said, "Physical AI is a technology that will drive innovation in manufacturing, but to apply it on real production floors and generate measurable outcomes, large-scale on-site deployment capabilities and business understanding are essential," adding, "We are pleased to partner with Samsung SDS, which has the best capabilities in this field."
◇ From research to sending emails: "AI work colleague" launches in Oct.
On the day, Samsung SDS also unveiled Co-work, a new AI agent feature of its AI-based collaboration solution Brity Works. The company said Co-work goes beyond merely searching for or recommending simple information; when a user assigns a work goal, it plans the necessary tasks on its own and carries out real work to the end, such as researching materials, writing reports, sending emails and creating calendar entries—an "AI work colleague."
Its distinguishing feature is that it understands the complex work context of emails, conversations and schedules exchanged by employees and can perform tasks by integrating with corporate work systems. It also operates safely within the governance set by the corporation.
A Samsung SDS official said, "Brity Works Co-works is an enterprise AI agent that understands an individual's work context while connecting corporate data and systems to carry out real tasks," adding, "It is scheduled for official release in Oct."
On the day, Dongwon Group also presented a case study on how it changed its global communications and ways of working using Samsung SDS's Brity Works.
While continuing to expand cooperation with global AI corporations, Samsung SDS plans to strengthen AX execution capabilities on customer sites through a Client Zero strategy that applies and validates AI internally first, and through building up AX specialists. To support corporations' use of AI, it will also accelerate the build-out of the Dongtan Data Center, Korea's first AI-dedicated data center, as well as the future National AI Computing Center and the Gumi AI Data Center, with the goal of establishing a stable "AI highway" that connects all of Korea.