SOOP's affiliate PlayD said on the 8th that it built and provided an artificial intelligence (AI)-based advertising solution, "ADInsight," on Naver.
ADInsight is an advertising operations solution developed for the Naver environment, based on PlayD's AI integrated advertising platform, "Allit."
The "recommendation" service, ADInsight's flagship feature, uses data and AI to automatically propose performance improvement measures—such as adjusting keyword bid prices to match advertising goals like clicks, conversions, and revenue, and registering new creatives and negative keywords. The company said this enables precise diagnostics of the advertising operations status of small and midsize advertisers and more efficient campaign management.
PlayD is also continuing support such as on-site training and guides to increase solution utilization, and is pursuing additional feature development and service upgrades based on actual operating data and user feedback.
Cho Myeong-jin, CEO of PlayD, said, "Through this supply, we created an opportunity to extend our cooperative relationship with Naver, which has continued through existing media platforms and advertising agencies, into the AI solutions field," and added, "We will continue to expand opportunities to provide AI solutions optimized for the business environments of various clients, and, as an AI marketing partner that supports the practical growth of corporations, we will keep discovering new business opportunities."