Naver said on the 4th that it will host the offline festival "NeFesta" for Naver Plus Membership users at "Anderson C Seongsu" in Seongdong-gu, Seoul.
NeFesta is a performance that incorporates Naver's various technologies, including reservations, entry authentication, payments, and non-fungible tokens (NFT·Non-Fungible Token). Naver prepared this event to provide Naver Plus Membership users with a new experience. It will be held from Oct. 30 to Nov. 1.
Silica Gel, Lucy, Zion.T, Car, the Garden, and Kwon Jin-ah are among the artists participating in the performance. Naver said it will sequentially provide guidance on shopping, a partner zone, participating food and beverage (F&B) brands, the full artist lineup, and special merchandise.
Naver will hold a presale at 1 p.m. on Oct. 6 and a general sale on Oct. 7. Only Naver Membership users can book, and those who pay 200,000 won or more with Npay from Sept. 4 to Oct. 5 can access the presale.
Sim Jun-yong, Naver's brand experience leader, said, "We combined companywide capabilities such as Naver's shopping, reservations, and payments to prepare a wide range of features from artist performances to brand experience zones," and added, "We will continue to present a variety of innovative events through the consolidation of Naver's online and offline ecosystem."